Graduate attributes
The Master of Arts in Communication Management, Graduate Diploma in Communication Management, Graduate Diploma in Integrated Communication, Graduate Diploma in Organisational Change and Communication, and Graduate Diploma in Public Relations comprise an articulated set of courses with a common set of graduate attributes as follows.
Academic
- Advanced understanding of communication and its management
- The ability to critically evaluate and apply relevant research approaches to communication issues
- The ability to synthesise communication theory and practice
- Expert understanding of communication theories and paradigms
- An analytical understanding of organising and organisations
- Knowledge of, and a critical approach to, issues at the forefront of an area of research and practice
Professional
- A sensitivity to ethical and legal issues related to communication
- A capacity to reflect on the roles and responsibilities of communicators
- The ability to diagnose communication problems
- The ability to analyse, design, cost, implement and evaluate a communication strategy
- The ability to research and apply established theories to understanding, identifying and communicating with publics
- An advanced understanding of the range of media and media practices and their applications for communication management
- The capacity to manage political, ethical, creative and aesthetic communication issues
- The ability to analyse issues and provide strategic advice to senior management
- The capacity to exercise leadership in communication management
- The ability to apply theory to real world communication practice
Personal
- An understanding of the cultural bases of communication and the capacity to relate to publics from cultures other than their own
- The capacity to apply perspectives that are intercultural and global
- The capacity to reflect on their learning and professional communication practice
- A sensitivity to issues of exclusion, equity and justice
- The capacity for life-long learning
